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SOUNDBOARD.COM OFFICIALLY DEBUTS

by newradiostar on 01 May 2008, 11:51   0 comments , 33 views


CHARLESTOWN, St. Kitts/Nevis, May 1, 2008 -- Nicknamed
"SoundTube" by its users, after the massively popular
video-sharing site, Soundboard.com made its official debut
in April after 16 months in BETA. Yet despite its long trial
status, Soundboard.com is already one of the Internet's
largest and most popular audio resources.

"Didn't take long to learn that great audio is sticky and
viral," said Soundboard.com Creative Director Mike Mitchell.
"We give users all the tools they need to record, catalog,
customize and share their audio worldwide. Before us, you
had to either know Flash, graphic design and HTML or hire
someone to build a soundboard."

The idea for Soundboard.com was born three years ago out of
frustration with the scattered nature of sound bites, as
well as the multitude of formats and players needed to
navigate and enjoy audio on the Web.

"It was a nightmare," said Mitchell. "Great sound bites were
impossible to locate and even harder to listen to. That's
where Soundboard came from, not YouTube."

Mitchell acknowledges that similarities exist, as YouTube
has captured the video market while Soundboard is out to
control audio. Originally designed as a software program for
personal use, Soundboard has morphed into an online
application and service.

"While we have not emulated them, we can't deny that the
basic fundamentals are the same," said Mitchell. "And the
objectives are certainly similar as well."

Mitchell cites Soundboard's mission to centralize,
categorize and standardize audio sound bites as the key to
its success, giving its users the ability to share and
spread their sound across multiple platforms and sites.

And so far, the formula has proven successful. Since its
launch date, Soundboard.com users have uploaded more than
117,000 MP3 sound bites for visitors to listen to on 8,700
categorized soundboards, including history, travel, games,
movies and sports.

And listen they have, with the Web 2.0 site registering a
whopping 16 million downloads in March, up from 11 million
in January and 50,000 since its first month. Visitors can
listen to clips, download tracks, or embed boards on their
site, blog or profile.

"Our growth and success prior to launch was not expected,"
said Mitchell. "We haven't marketed Soundboard.com in any
way. It's all word of mouth."

Mitchell credits this organic popularity to bloggers and
social networks like MySpace, as well as social bookmark
sites like StumbleUpon and Del.icio.us. Early adopters have
included gamers, production studios, voice talent and radio
stations.

"We've made it easy for them to manage and share their
audio. Certain sectors and industries are already taking
advantage," Mitchell said.

In other words, they're learning to utilize audio as another
weapon in the marketing arsenal - much as video has come of
age in online advertising. Or as Mitchell puts it, "They've
learned that people spread and share great audio, too."

Soundboard.com is the Internet's largest library of sound
bites and categorized soundboards. Visit
http://www.soundboard.com for more details.
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