Arbitron Announces Resignation of Chief Executive Officer Michael Skarzynski

Arbitron Announces Resignation of Chief Executive Officer Michael Skarzynski 
William T. Kerr to Serve as Chief Executive Officer 
Investor Call Scheduled for 12:00 pm (ET) Tuesday January 12, 2010

COLUMBIA, MD – JANUARY 11, 2010 –The Board of Directors of Arbitron, Inc. (NYSE: ARB) announced today that, effective immediately, Michael P. Skarzynski has resigned as President and Chief Executive Officer, and as a member of the Company’s Board of Directors. Also effective immediately, William T. Kerr, a member of the Company’s Board of Directors, will become Arbitron’s President and Chief Executive Officer.

“Bill’s experience as a Chief Executive Officer and Chairman of a large public media company coupled with his board memberships make him uniquely qualified to lead Arbitron. Additionally, Bill’s service as a member of Arbitron’s Board of Directors should provide a fast and effective transition into his new role,” said Philip Guarascio, Chairman of the Board, Arbitron Inc.

Mr. Skarzynski and the Company’s Board together determined that he had violated a Company policy in a matter entirely unrelated to the financial performance of the Company. Accordingly, Mr. Skarzynski has submitted his resignation to the Company.

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