Sample
Size Increases to 250,000 Diary and PPMTM
Respondents;
Now
Includes Market by Market Reporting for Top 125
DMA®s
NEW YORK, June 24, 2008 –
Arbitron Inc. (NYSE: ARB) released its June 2008 RADAR radio network audience
reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which
includes PPM and diary respondents.
In
addition to the Persons 12+ rankings released each quarter, Arbitron posts RADAR
Radio Network Ratings for Persons 18-49 and Persons 25-54 on its Web site
at:
http://www.arbitron.com/national_radio/radar97_network_rankings.htm
RADAR
97, the standard
currency for national network ratings, marks an increase in sample size to more
than 250,000 respondents. By December
2008, Arbitron plans to increase the sample size to 300,000 respondents.
This is part of
a continuing sample increase initiative and is in line with Arbitron’s commitment to
enhance the quality of its RADAR service and ensure more granular information is
available to clients by demographics, dayparts and by individual markets in the
Top 125 DMAs.
Selected
Audience Results from RADAR 97
During
the RADAR 97 survey period, 73 percent of U.S. consumers ages 12+ heard one or
more network radio commercials in the course of a week. Among the prime audience
demographics sought by advertisers, the commercials aired on the 58 radio
networks reached:
· 73
percent of Persons 18+
· 73
percent of Persons 35+
· 74
percent of Persons 18-49
· 74
percent of Persons 25-54
RADAR
97 June 2008 Network Rankings
Audiences to All Commercials
##
All
Broadcasts Mon-Sun 6AM-12Mid
Persons
12+/Total U.S.
|
RADAR-Rated
Network |
|
Rank |
Number
of Broadcasts |
Average
Audience (000) |
Average
Rating
(%) |
|
Jones
MAI Adult Power |
xb |
1 |
7 |
6,710 |
2.6 |
|
Dial
Global Contemporary Network
|
xb |
2 |
7 |
6,438 |
2.5 |
|
ABC
Daytime Direction Network
|
xb |
3 |
5 |
6,163 |
2.4 |
|
Dial
Global Complete FM Network
|
xb |
4 |
7 |
5,764 |
2.3 |
|
Westwood
WON I Network |
xb |
5 |
10 |
5,452 |
2.2 |
|
ABC
Prime Access Radio Network
|
|
6 |
28 |
4,689 |
1.9 |
|
Dial
Global News & Information Network |
xb |
7 |
5 |
4,520 |
1.8 |
|
ABC
Morning News Radio Network
|
xb |
8 |
5 |
4,346 |
1.7 |
|
Jones
MAI Female Perspective |
xb |
9 |
7 |
4,179 |
1.6 |
|
Premiere
Morning Drive Network |
xb |
10 |
5 |
4,015 |
1.6 |
|
Premiere
Mediabase Female Network |
xb |
11 |
7 |
3,982 |
1.6 |
|
Westwood
CBS News Day Network |
xb |
12 |
15 |
3,935 |
1.6 |
|
Premiere
Emerald Plus Network |
xb |
13 |
21 |
3,872 |
1.5 |
|
Premiere
Male Focus Network |
xb |
14 |
5 |
3,708 |
1.5 |
|
Premiere
Sapphire Network |
|
15 |
28 |
3,666 |
1.4 |
|
CMN
Prestige
|
xb |
16 |
5 |
3,554 |
1.4 |
|
Westwood
WON III Network |
xb |
17 |
12 |
3,467 |
1.4 |
|
Premiere
Emerald Network |
|
18 |
28 |
3,372 |
1.3 |
|
Premiere
Sapphire Plus Network |
xb |
19 |
21 |
3,353 |
1.3 |
|
Premiere
Diamond Network |
|
20 |
28 |
3,313 |
1.3 |
|
United
Stations Impact Network |
xb |
21 |
7 |
3,164 |
1.2 |
|
ABC
News/Talk Radio Network
|
xb |
22 |
5 |
3,150 |
1.2 |
|
CMN
Prestige II |
xb |
23 |
5 |
3,142 |
1.2 |
|
Premiere
Diamond Plus Network |
xb |
24 |
21 |
3,051 |
1.2 |
|
Westwood
WFM Day Network |
xb |
25 |
15 |
3,022 |
1.2 |
|
Premiere
Pearl Network |
|
26 |
56 |
2,987 |
1.2 |
|
American
Urban Pinnacle Network |
xb |
27 |
30 |
2,809 |
1.1 |
|
ABC
Prime Reach Radio Network
|
|
28 |
70 |
2,600 |
1.0 |
|
Premiere
Pearl Plus Network |
xb |
29 |
42 |
2,594 |
1.0 |
|
Premiere
Ruby Network |
|
30 |
28 |
2,457 |
1.0 |
|
Westwood
FM Day Network |
xb |
31 |
15 |
2,444 |
1.0 |
|
Westwood
WON II Network |
xb |
32 |
2 |
2,372 |
0.9 |
|
ABC
Information Radio Network
|
|
33 |
30 |
2,303 |
0.9 |
|
Westwood
CBS News Network |
|
34 |
70 |
2,288 |
0.9 |
|
Westwood
Traffic II Sponsorship |
xb |
35 |
5 |
2,280 |
0.9 |
|
Westwood
WFM Weekend Network |
xb |
36 |
18 |
2,155 |
0.9 |
|
Premiere
Female Focus Network |
xb |
37 |
|