Google Sites Extends Online Video Market Share Lead to 38 Percent on Surge in Viewing at YouTube.com

RESTON, VA, May 12, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed 11.5 billion online videos during the month, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.

Google Sites Extends Lead in Online Video Market Share

In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).

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Top U.S. Online Video Properties* by Videos Viewed
March 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                       Videos           Share (%) of
                               (000)               Videos
Total Internet               11,476,886             100.0
Google Sites                  4,358,306              38.0
Fox Interactive Media           477,621               4.2
Yahoo! Sites                    328,087               2.9
Viacom Digital                  249,285               2.2
Microsoft Sites                 245,453               2.1
Time Warner - Excl. AOL         159,009               1.4
Disney Online                   108,055               0.9
ABC.COM                         100,051               0.9
AOL LLC                         100,044               0.9
ESPN                             89,760               0.8
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*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).

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Top U.S. Online Video Properties* by Unique Viewers
March 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                  Unique Viewers          Average Videos
                              (000)                 per Viewer
Total Internet               138,576                   82.8
Google Sites                  85,670                   50.9
Fox Interactive Media         54,294                    8.8
Yahoo! Sites                  37,536                    8.7
Viacom Digital                26,642                    9.4
Microsoft Sites               25,194                    9.7
Time Warner - Excl. AOL       22,366                    7.1
AOL LLC                       21,860                    4.6
Disney Online                 12,249                    8.8
ESPN                          10,053                    8.9
CBS Corporation                9,486                    6.6
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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

 
Other notable findings from March 2008 include:

• 73.7 percent of the total U.S. Internet audience viewed online video.
• 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
• 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
• The average online video duration was 2.8 minutes.
• The average online video viewer watched 235 minutes of video.