Sample Size
Increase to 225,063 Diary and PPMTM
Respondents;
Market by
Market Reporting for Top 100 DMA®s;
Key Demos Available on Arbitron.com
NEW YORK, March 25,
2008 – Arbitron Inc. (NYSE: ARB) today released its March 2008 RADAR®
radio network audience reports (RADAR 96) covering the period January 11, 2007 –
December 12, 2007, which includes PPM and diary
respondents.
In addition to the
Persons 12+ rankings released each quarter, Arbitron posts RADAR Radio Network
Ratings for Persons 18-49 and Persons 25-54 on its Web
site.
http://www.arbitron.com/national_radio/radar96_network_rankings.htm
RADAR
96 marks an increase in sample size to more than 225,000 respondents. By December 2008, Arbitron plans to increase
the sample size to 300,000 respondents. This is part of a continuing sample
increase initiative and is in line with Arbitron’s commitment to enhance the
quality of its RADAR service and ensure more granular information is available
to clients by demographics, dayparts and by individual market in the Top 100
DMA®s.
Selected
Audience Results from RADAR 96
During the RADAR 96
survey period, 72 percent of U.S. consumers ages 12+ heard one or
more network radio commercials in the course of a week. Among the prime audience
demographics sought by advertisers, the commercials aired on the 57radio
networks reached:
- 72 percent of Persons
18+
- 72 percent of Persons
35+
- 74 percent of Persons
18-49
- 74 percent of Persons
25-54
RADAR
96, March 2008 Network Rankings
Audiences to All
Commercials ##: All Broadcasts Mon-Sun
6AM-12Mid
Persons 12+/Total
U.S.
|
RADAR-Rated
Network |
|
Rank |
Number of
Broadcasts |
Average Audience
(000) |
Average
Rating
(%) |
|
Jones MAI Adult Power |
xb |
1 |
7 |
6,681 |
2.6 |
|
ABC Daytime Direction
Network |
xb |
2 |
5 |
6,459 |
2.5 |
|
Dial Global Contemporary
Network |
xb |
3 |
7 |
5,809 |
2.3 |
|
Dial Global Complete FM
Network |
xb |
4 |
7 |
5,578 |
2.2 |
|
Westwood WON I Network |
xb |
5 |
10 |
5,495 |
2.2 |
|
ABC Prime Access Radio Network |
|
6 |
28 |
5,042 |
2.0 |
|
ABC Morning News Radio
Network |
xb |
7 |
5 |
4,576 |
1.8 |
|
Premiere Morning Drive
Network |
xb |
8 |
5 |
4,292 |
1.7 |
|
Westwood WON III Network |
xb |
9 |
12 |
4,241 |
1.7 |
|
Dial Global News & Information
Network |
xb |
10 |
5 |
4,231 |
1.7 |
|
ABC News/Talk Radio Network |
xb |
11 |
5 |
4,070 |
1.6 |
|
Jones MAI Female Perspective |
xb |
12 |
7 |
3,994 |
1.6 |
|
Premiere Emerald Plus Network |
xb |
13 |
21 |
3,987 |
1.6 |
|
Premiere Mediabase Female
Network |
xb |
14 |
7 |
3,967 |
1.6 |
|
Westwood CBS News Day Network |
xb |
15 |
15 |
3,861 |
1.5 |
|
Premiere Sapphire Network |
|
16 |
28 |
3,808 |
1.5 |
|
Premiere Male Focus Network |
xb |
17 |
5 |
3,619 |
1.4 |
|
Premiere Emerald Network |
|
18 |
28 |
3,552 |
1.4 |
|
Premiere Sapphire Plus Network |
xb |
19 |
21 |
3,479 |
1.4 |
|
Premiere Diamond Network |
|
20 |
28 |
3,354 |
1.3 |
|
CMN Prestige |
xb |
21 |
5 |
3,348 |
1.3 |
|
Premiere Diamond Plus Network |
xb |
22 |
21 |
3,105 |
1.2 |
|
Premiere Pearl Network |
|
23 |
56 |
3,060 |
1.2 |
|
CMN Prestige II |
xb |
24 |
5 |
2,836 |
1.1 |
|
American Urban Pinnacle Network |
xb |
25 |
30 |
2,832 |
1.1 |
|
ABC Prime Reach Radio Network |
|
26 |
70 |
2,749 |
1.1 |
|
Westwood WFM Day Network |
xb |
27 |
15 |
2,735 |
1.1 |
|
Premiere Pearl Plus Network |
xb |
28 |
42 |
2,671 |
1.1 |
|
Premiere Ruby Network |
|
29 |
28 |
2,619 |
1.0 |
|
ABC Information Radio Network |
|
30 |
30 |
2,396 |
0.9 |
|
Westwood WON II Network |
xb |
31 |
2 |
2,345 |
0.9 |
|
ABC Young Adult Radio Network |
xb |
32 |
5 |
2,316 |
0.9 |
|
Westwood CBS News Network |
|
33 |
70 |
2,286 |
0.9 |
|
Premiere Female Focus Network |
xb |
34 |
7 |
2,200 |
0.9 |
|
Westwood FM Day Network |
xb |
35 |
15 |
2,194 |
0.9 |
|
Westwood WFM Weekend Network |
xb |
36 |
18 |
2,054 |
0.8 |
|
ABC Urban Advantage Network |
|
37 |
28 |
1,847 |
0.7 |
|
Westwood Traffic II Sponsorship |
xb |
38 |
5 |
1,841 |